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Introduction

Web Content Management System (“Web CMS” or “WCM”) is the backbone of youronline presence. It’s the primary tool usedfor engaging prospects and for convertingprospects into customers. The WCM marketemerged in response to the need for aneasy way to publish content without relyingon highly specialized technical skills. In theirinfancy, web content management systemswere unwieldy, with a steep learning curve.They’ve come a long way over the years andare much more user friendly. As technology evolves, so do the contentmanagement systems that businesses useto create and publish content. Market trendstypically take their cues from a combination of the emerging technology landscape and the identification of user pain points.  Forinstance, mobile, social, and integratedanalytics tools were once bleeding-edgetrends but are now commonplace in most oftoday’s WCMs. Let’s take a look at the top trends in Web CMSfor 2015.